Unsurprisingly, Big Food in general — and particularly companies like Monsanto that produce genetically engineered seeds and the ultraprofitable herbicides, pesticides and other materials that in theory make those seeds especially productive — have already thrown tens of millions of dollars into defeating Prop 37. On the other side is a relatively underfunded coalition led by California Right to Know, which collected the necessary million-plus (yes!) signatures to get the proposition on the ballot. Although television advertising has just begun and its advocates would never say so, at the moment the bill seems assured of passage. Excellent. read more here G.M.O.’s: Let’s Label ‘Em – NYTimes.com.